Designing Effective Contact Pages: Best Practices for Phone Number Display on WordPress Sites

A well-designed contact page is an essential part for any business website. It serves as a gateway for potential customers to reach out and connect. 

One crucial element of a contact page is the phone number display. 

A clear and easily accessible phone number can significantly impact user experience and conversion rates. 

Now, suppose you're scrolling through a website, and you're ready to take the next step. You want to talk to someone, right? But if that phone number is hidden behind a maze of text or tiny buttons, you're gonna bounce.

So, let’s discuss the best practices for displaying phone numbers on your WordPress site. We're talking about making it easy for people to pick up the phone and connect with you.

Key Takeaways

• Intuitive Design: Keep it clean, minimal, and easy on the eyes. People appreciate simplicity and efficiency.
• Multi-Channel Accessibility: Offer a variety of contact options, including phone, email, and social media links, to cater to different preferences.
• Clear Expectations: Define the purpose of the contact page and what visitors can expect in terms of response times. A clear call-to-action can encourage engagement.
• Mobile-First Approach: Optimize your contact page for mobile devices, as people spend a significant amount of time on their smartphones.
• Personality and Engagement(Optional): Add a touch of personality and humor to your contact page to make it more memorable and engaging.

Personal Connection

I recently tried to find phone number to contact a company online and was met with a frustratingly complex contact form. It demanded unnecessary information and made the simple act of reaching out feel like a chore. As a result, I gave up. A simple, user-friendly contact form can make a huge difference. 

Key Elements of an Effective Contact Page

Your contact page isn't just a way to your business; it's a demo of your customer service. More than simply providing contact information, it's an opportunity to create a welcoming and efficient experience. 

With that in mind, let’s explore the essential elements that can make your contact page stand out.

Clear and Concise Layout

The layout of your contact page should be straightforward. Cluttered designs can confuse people and may even discourage them from reaching out. 

Here’s how to ensure a clear layout:

• Use Ample White Space: Use ample white space to give elements room to breathe and prevent the page from feeling overwhelming.
• Structured Sections: Clearly defined sections for various types of inquiries (e.g., customer support, sales, feedback) can make navigation easier.

A great example is Podia's contact page. They introduce their support team right at the top, creating a friendly and approachable atmosphere. This not only shows their brand personality but also makes it easy for visitors to find the help they need.

Easy Navigation

A well-designed contact page should make it easy for visitors to find the information they need.

• Place contact options prominently above the fold, such as buttons for live chat, email, or phone.
• Include a link to your contact page in the main navigation bar for easy access from any page.

JetBlue is an excellent example of a contact page done right, with a clean layout, categorized options, and clear instructions for getting help.

Prominent Call-to-Action (CTA)

A clear and compelling call-to-action (CTA) is essential for encouraging visitors to contact you.

• Make your CTA stand out with contrasting colors or larger font sizes.
• Offer a variety of CTAs to cater to different preferences, such as "Call Now," "Chat with Us," or "Send Us a Message."

T-Mobile does a great job of using clear CTAs to guide visitors to the right resources. A well-designed contact page not only provides a functional tool but also helps build trust and foster a positive connection with your brand.

Best Practices for Displaying Phone Numbers

When displaying phone numbers on your website, try these best practices to improve user experience and accessibility:

1. Clear and Consistent Formatting:

• Use a consistent format: Choose a format that is commonly used in your target region (e.g., (123) 456-7890, 123-456-7890).
• Include area code: Even if it's a local number, including the area code can help prevent misunderstandings.
• Use hyphens or spaces: These can improve readability and reduce errors.

2. Prominent Placement:

• Place phone numbers prominently: Make sure they are easy to find on the page. Consider placing them in the header, footer, or a dedicated contact section.
• Use relevant icons: Consider using phone icons or other visual cues to indicate that a phone number is available.
• Use a contrasting color: Make the phone number stand out from the rest of the text.

3. Mobile-Friendly Design:

• Optimize for mobile: Ensure that phone numbers are easy to read and tap on smaller screens.
• Avoid excessive clicking: Make sure users can reach the phone number without having to navigate through multiple pages.

4. Accessibility Considerations:

• Link phone numbers: Make phone numbers clickable to allow users to open their phone's dialer app with a single click.
• Provide a copyable format: Allow users to copy and paste the phone number for easy use in other applications.
• Consider accessibility features: Ensure that phone numbers are easily readable by screen readers and other assistive technologies.

5. Multiple Contact Options:

• Offer multiple contact methods: In addition to a phone number, consider providing other options like email, a contact form, or live chat.

Using Plugins to Enhance Phone Number Display

Now that you're familiar with the best practices for displaying phone numbers on your website, let's talk about some fantastic WordPress plugins that can help you elevate your contact information to the next level. These tools not only make phone numbers more accessible but also improve the overall user experience when reaching out to your business.

Recommended WordPress Plugins:

1. Jotform WordPress Forms:

• Why it's great: A great free way to create feedback forms and collect data from your customers.
• How it helps: Create payment forms or surveys to engage with your users.

2. Elementor:

• Why it's great: A powerful page builder.
• How it helps: Create custom phone number displays using its drag-and-drop interface. You can style the numbers, add icons, and integrate them with your website's design.

3. WP Telephone Number:

• Why it's great: A dedicated plugin for displaying phone numbers.
• How it helps: Offers various display options, including clickable links, pop-up modals, and integration with Google Maps.

4. JetElements:

• Why it's great: An addon for Elementor.
• How it helps: Provides additional phone number widgets and customization options, such as different formats and styles.

These plugins can help you present your phone numbers in a clear, attractive, and user-friendly way, making it easier for visitors to contact your business.

Conclusion

Let's be real, your contact page is like your business's front desk. 

If it's a total flop, people are gonna bounce away. But if it's eye-catching, they'll be hitting that contact button. So, give your contact page a glow up. ?

We're a generation that's all about convenience. We want things fast, easy, and aesthetically pleasing. A contact page that's a total eye-sore or hard to navigate is a major turn-off. 

But a page that's simple, modern, and user-friendly? That's what we're talking about!
So, what are you waiting for? Go forth and design your contact page. Trust me, your audience will appreciate it.

Featured image by Wesley Hilario on Unsplash