How to Use Commercial Real Estate Video Editing to Attract Buyers?
Property technology or proptech has changed the real estate industry, and video is a strategic part of this technology. The incorporation of AI, AR & VR, like advancement, has significantly improved the property-viewing process; making it a more client-centric approach. As a result, the role of commercial real estate video editing to boost marketing approaches has skyrocketed in many ways.
If you are a realtor and want to create a stunning effective property video, know about property video editing, its types, and how to make your videos stunning. Without further ado, let’s get started.
What is Commercial Real Estate Video Editing?
Commercial real-estate video editing is the type of post-production work specially categorized for property owners or realtors.
For people looking to rent, or purchase land, apartments, homes, or office spaces, the real estate industry demonstrates its properties with commercial video editing to spark viewers' interest and interaction.
Types of Videos to Use in Commercial Real Estate
Businesses use different types of marketing videos to promote their product and services. Considering the subject, purpose, platform, and audience requirements, the usage of videos varies. Here is a list of the 6 most used video types for commercial real estate promotions.
1. Regular property video
A common property video most realtors upload. You will show your audience the property, and surroundings- whether it is inside a commercial, residential area, developed, or rural area from different angles. It gives the potential clients an idea of what they can expect from their budget.
2. 360-degree virtual walkthrough video
360-virtual walkthrough videos help spice up viewers' engagement. This type of video helps your viewers have a nearly first-hand experience inside of a property or house, such as the number of rooms, if those are spacious, the facilities, etc. Being interactive gives an immersive experience to the audience.
3. Drone/ Aerial view video
When buying or renting a property, inhabitants look for convenience, which you can show with a drone video. It aims to give a view from the top to your target audience.
- The exact spot where the property is located
- The surrounding area; is modernized or has a nature-touch
- Position of markets, hospitals, educational institutions, etc.
4. Realtors videos
This type of video is direct from the companies, and agents who deal with real-estates. With this type of video, you tell the audience about your entity, the services you offer, and what value you provide to them. Realtors' videos generally include information about
- Company/ Agent introduction
- Area of working or service
- Portfolio, team, skills, and expertise, etc.
5. Client's testimonial video
Testimonial videos marketize your service, on behalf of you. People share their experience working with you, how you help solve their problems and find solutions, highlight your expertise, etc. You get online exposure round the clock, no matter which platform you publish them.
6. Expert guideline video
Property buyers and tenants have different requirements and look for answers so that their money is invested in the right level of comfort and convenience. You can cater to these specific needs by creating videos on guidelines for real estate, sharing tips and what they should look for, informing the viewers about the market, how to guide, etc.
Advantages of Outsourcing Real Estate Video Editing
Combining several clips into a single video, keeping the sequence in line, and making the transitions appealing is the targeted outcome. However the advantages video editing brings to a real estate company are far better. Some of those are:
New strategy for promotional activities
About 75% of homeowners prefer working with real estate agents who use video marketing. The video provides an extensive view and more connected experience, making it one of the most demanded content on digital platforms. You can beef up your promotional and marketing strategy volume by showing your property videos.
High-quality videos for public sharing
People remember moving visuals more than still images. Low-quality videos drive viewers away, outsourcing video editing for real estate ensures you get high-quality videos that display your properties in the best way and maintain the brand's professionalism.
Exposure to online platforms
5.17 billion social media users in the world. You will get a huge exposure if you can choose the platform and the medium of marketing right. Video quality decreases once you publish them on social media or online platforms. Edited videos not only increase watchtime but also social share.
Attract and engage potential customers
Getting videos edited for real estate gives your business a competitive edge. Well-edited videos enhance your property look and convince viewer’s decisions. Viewers who see a video like this can easily catch the information and show interest.
Resource-saving in-detail content
Video editing helps strategically improve your marketing approaches. Professional video editing services are cost-effective yet they ensure so much detail for your property; you get interactive and livelier videos explaining property, benefits, facilities, and locations.
Better ROI for your business
By assigning experts to edit your video, you get powerful digital content to keep brand consistency. Good quality videos have a long lifecycle, as those are engaging and visually pleasing, many people watch them and feel encouraged to take the next step towards conversion.
How to Ensure High-Quality Commercial Real Estate Video Editing?
Video editing is a lot of work. Making a powerful video for real estate requires an organized approach from the get-go. On that note, here are our 5 tips and tricks for using real estate video editing for your commercial purposes.
1. Draft your storyboard
Having a plan for your property video story, and how you want to display is as important as considering what the viewers want to see. While preparing your storyboard:
- Read your audience: Every property has a specific target group with diverse preferences and requirements. Know what would hook them, and what they find convenient.
- Keep it short: Short videos have more traction than long ones. So, aim to make your property video 2-3 minutes long. Also, you can make reels of any specific part of your property and publish them on your social media pages.
- Keep it relevant: Consider what matters most to the target group and plan to prepare the scenery relevant to them, so that they know what to expect. Let’s say you are selling an apartment in an urban area, then showing the window view is a greater selling point than showing the interior design.
2. Display property benefits
Property is a large product to sell. You will see there are many aspects to show. What would you do? Sort them out and show the features that people are mostly interested in and yours are unique. Show some features fully, and some at a glance.
3. Use a variety of shots
What types of shots are most effective for real-estate videos? Wide angle, medium shots, detail shots, and aerial shots.
- Wide angle: Captures the detail of a room.
- Medium shots: Highlights a specific side.
- Detail shots: Display a specific feature to the point.
- Aerial shots: Scale the property and show the surroundings.
Make sure to include shot variations to keep the video engaging and not monotonous for the viewers.
4. Include testimonials
Testimonial works as the approval and proof by your old clients that assures the potential clients. By including testimonials or reviews, you build credibility and attract quality customers to close the deals.
5. Use Professional Editing Software
Honor the viewers’ perspective by editing your videos. Poor-quality videos don't address the viewers no matter how informative or feature-rich they are. Your stance differs only when you walk an extra mile. That is ensuring high-quality videos by using the software.
When you are editing the videos, make sure to take notes of the following must-haves.
- Organize the footage: Sort out images you have and then organize what to keep and exclude. Rather than showing a big wall, show what it is dividing. Cross out unnecessary objects, reflections, and distracting scenes.
- Ensure footage correlation: Scene by scene the footage needs to go like a serial so that the viewers can relate and connect. Let’s say, you are showing the dining room, don’t just move to the living room, rather show the kitchen. The scenes have to make sense to the viewers.
- Pace your footage as well: Pacing means, when you attach one footage to another, don’t make it too flashy. Use simple graphics during transitions, or make some key points so that viewers don't feel out of the space.
- Have the right color correction: Refrain from using too many highly ranged colors that feel deceptive. Your purpose is to demonstrate the property in its real look, as natural and authentic as possible. So, balance the color, saturation, hue, exposure, and lighting in a consistent way.
- Use Text when necessary: Use text overlays to describe features or parts where you want viewers to pay attention. The text should be simple, short, and easy to read.
- Use relevant audio: Ensure high-quality audio in the video, and remove the background noise and unnecessary voices. Put relevant music to use as well, such as, if you edit a real estate video for an office space in a bustling city, the background music shouldn't be something heavy or loud, rather, aim for a calming melody.
- Include a CTA: Last but not least, add a CTA for the customers to take action when their minds are in the right state. Just when your video is finished, there is a high chance, they will be somewhat convinced. Placing the CTA in front of them will put a note in their mind to contact you.
How Much Does Commercial Real Estate Video Editing Cost?
The cost of editing real estate videos depends on the project requirements, level of detail editing, experience, project type, complexity, and video lengths. Taking these factors in here is a chart on real estate video editing prices in different categories.
| Per Hour | Around $50 |
| Per Day | Above $500 |
Length-based | Short video: Over $100 |
| Long video: Over $300 | |
| Advanced Level | Above $2000 |
Hiring a commercial video editor costs much more than outsourcing. Glassdoor reported that over 54,000$ was the average salary of a video editor in 2023. So, outsourcing video editing is a cost-effective solution.
What is the difference between hiring professional video editors and DIY?
The main difference between hiring a professional editor and DIY is the level of expertise. Anyone can do it, no matter what level of skills they have, however, professional video editors have advanced level skills which they hone by working with clients worldwide.
So outsourcing from a professional video editor:
- Ensures high-quality works
- Involves the least risk
- Guarantees security
- Quick services and accurate services
- Is budget-friendly
FAQs about Commercial Real Estate Video Editing
What is the best software for commercial real estate video editing?
Some of the best real estate video editing software to edit real estate are Blender, Substance Painter 3D, After Effects, ZBrush, Marmoset Toolbag, Adobe Photoshop, and Adobe Illustrator. Each software has an upgraded version with new features, which are pretty effective in bringing out the best of property videos.
How do I determine the optimal length for a commercial real estate video?
Take note of property or real-estate size, locations, features you want to show, and complexity to determine the length of a commercial real estate.
What Are the Best Video Settings for Real Estate Video?
Start with ISO Low, Shutter speeds 1/50, aperture F/5.6 to F/8, and adjust accordingly. For aerial video, start shooting on the lowest ISO, shutter speeds to 1/200, and aperture f/5.6 to f/11.
How long should a commercial real estate video be?
The length of videos is decided based on purpose, such as if the video is showing an overview, it may be 1 to 3 minutes, if the purpose is to demonstrate features of an apartment or house, it may take longer.
Conclusion
Editing real estate videos allows you the opportunity to have more room, save resources, access expertise, and explore your business potential. With the right approach, you get visual videos that attract potential buyers and make your real estate business thrive in the billion-dollar competitive industry.