marketing plan

Business Online
Shirley Stark

A Guide to Q4 Ecommerce Marketing Plan

Q4, the most crucial quarter of the year, is here for e-commerce businesses. The upcoming holiday season in Q4 presents boundless ideal opportunities for e-commerce sellers to boost ...

Business Online
Elizabeth Boyarko

How to Find Product Market Fit

Let’s imagine the situation. You came up with a brilliant idea, you think it will make a revolution in the tech world and now you want to bring it to life. But the truth is even when ...

B2C Marketing
Business Online
Editorial

B2C Marketing: A Comprehensive Guide

No business-to-consumer (B2C) company could survive —never mind thrive— without doing some kind of marketing. B2C marketing, which differs from business-to-business (B2B) marketing in ...

how to do market research
Inspiration
Editorial

How to Do Market Research

Market research can be the holy grail of customer insights, revealing motivations behind purchase decisions, behavioral patterns, likes, and dislikes. Information like this can help you ...

how to create a marketing plan
Inspiration
Editorial

How to Create a Marketing Plan

There are a lot of reasons to create a marketing plan. You might be looking for outside financing to grow and expand your business — many banks and investors ask for a marketing plan as ...