Neuromarketing: Takeaways for Marketers
“Sleep on it” – some of us hear this expression very often. But did you know that you can take this expression literally? Sleeping before making an important decision can improve ...
“Sleep on it” – some of us hear this expression very often. But did you know that you can take this expression literally? Sleeping before making an important decision can improve ...
Consumer trust is a key factor in any eCommerce platform’s marketing strategy. Regardless of how big or small a business is, it is trust that helps them build online credibility, ...
Due to the Coronavirus pandemic hitting restaurants hard, owners had to adapt to survive. To ensure you sell food and make a profit in these trying times, you need to update your ...
Today, any brand’s reputation and perception vastly depend on the relationships they have with their customers. It’s easy to create competent products and spend money on ...
The importance of brand consistency is indisputable. Or is it? Marketers, like myself, like to think that it’s obvious for everybody outside of the marketing bubble that great branding ...
You already know that email marketing is one of the most profitable marketing channels for all businesses. The reason is quite obvious: it’s a great way to keep in touch with your ...
Regardless of whether the business is small or big, customer loyalty is extremely important. Do you know, it costs you ten times more to grab and attract new customers than to retain ...
The entire world is currently experiencing extraordinary challenges in almost every aspect of its business model, with marketing platforms flooding businesses with ways to adapt to the ...
In 2020, cross-departmental collaboration is not optional anymore. It is a necessity for any small business wanting to provide consistent and user-oriented customer experiences. ...
AI is breaking all borders. There is no field where AI doesn’t have a significant role to play. It arranges calls for the sales team, gathers necessary customer information, sends ...
Keeping customers can cause concern for customer-centric companies. For SaaS companies, in particular, the recurring revenue model means that every lost customer represents months of ...
You’ve probably heard about Salesforce while researching customer relationship management (CRM) solutions for your business. Your employees may have even used it at a previous job, and ...
In the hypercompetitive telecom industry that is constantly changing, companies are fighting for the attention of each prospective customer. While traditional marketing campaigns, ...
People expect brands to match their level of engagement on social media. Though managing feedback on social media is a challenge, businesses should approach this as a brand-building ...
Driving customer loyalty is one of the most value-driven marketing campaigns for a business to employ. That’s because a 2% increase in customer retention can lower business costs by ...
Instagram Messages are a very useful tool for marketing purpose of any brand or startup business. Instagram started its journey as a platform for photo and video sharing in October ...