noupe
THE magazine for webworkers and site owners
Your business has no doubt invested a lot of time into many facets of its operations. Two of those will undoubtedly be your branding and your marketing. One of these is how your ...
In the ever-changing and fast-moving world of digital marketing, brand storytelling carves out a niche for itself by building bridges between brands and customers. In today’s ...
The message is clear at this point: B2B organizations can’t afford to leave video out of their marketing efforts. More marketers incorporate video into their content strategies every ...
Instagram has become the most popular social media platform. It is used by over a billion users, according to Statistics. This shows just how important of a platform it is for ...
Kylie Jenner founded Kylie Cosmetics in 2014 with nothing more than a Shopify store, a lean team consisting of seven members, and a superstar content marketing team. With this small but ...
The importance of brand consistency is indisputable. Or is it? Marketers, like myself, like to think that it’s obvious for everybody outside of the marketing bubble that great branding ...
Despite what some may think, brand awareness and brand equity aren’t the same. While brand awareness is how aware customers are of a brand, brand equity refers to customers’ perceived ...
Although messengers can be considered as newcomers to the business scene, they already offer new opportunities for brands. They have a broad user base and regularly roll out new ...
One way of getting an influential audience as a company is to create awareness for your brand using customized merchandise. Your merchandise should be personalized, usable, and of high ...
We’re all familiar with the phrase, “A picture is worth a thousand words.” And the same is true for good design. Whether you’re viewing a print advertisement, a website page, or a blog ...
Visuals are a designer’s best friend. Think about it: this line of work is literally dependent on visuals, starting from creating prototypes to exchanging necessary feedback for product ...
In a few short years social media has become an integral part of marketing worldwide and it’s not hard to see why. Social media provides the opportunity for direct contact with ...
The web is crammed full of words. There is enough content to keep you reading until you take your last breath, even if that moment is still 100 years from now. So far for the good ...