World of Design No. 3: South Korea

Driven by high-tech goliaths such as Samsung, LG, and Hyundai-Kia, South Korea is considered to be one of the most innovative countries in the world. However, this impressive fact does not call the tune when it comes to website design. It seems that the Korean-based creatives are trying to stick to the golden mean and maintain the ideology of "haste makes waste" and populate the web more with projects created on the basis of time-proven methods rather than on cutting-edge.  Nevertheless, there is always a place for originality, and websites, which breathe with novelty, boldness and creativeness that take users on fantastic and unforgettable experiences are also present. Korean web wonderfully balances projects powered by tried and true approaches with those that are charged with high-end techniques thereby achieving a subtle sense of harmony. Moreover, being blessed with the yin and yang, the symbol not only marks the flag and emblem of the country, but also affects the sphere of website design. Today we have tried to cover a broad range of examples in order to show this in practice.

AirFrance

SkyTeam

Coach

Kotra

Rokstyles

Galleria

Wander World

Defy The Current

Form Follows Function

Daniel Moon

Cdips

Switch Mediaworks

Weedmind

Touch Korea

Nike

Stussy

Creator: lee ga young

Adidas

Creator: sujin jeon

Asiance

Coca-Cola

McDonalds

RedBull

Seoul Web Design

Piaget

Gucci

Duty Free 24

Lacoste

Longchamp Website

Activia Danone

Dragon Hill Spa

Space Store

(dpe)